(Published in Christopher Avery's Responsibility eTips) Where liability is involved Deny! has been the professional advice for eons. Even when great surgeons (for example) made an obvious blunder, they were pressured for liability reasons to deny it: "I'm sorry Mrs. Smith, I have no idea how you could have ended up with three surgical sponges where your gal bladder was...

I blogged in September 2006 on Liberty Mutual's branding campaign about personal responsibility. Their elegant tag line is "Responsibility. What's your policy?" Policy, insurance company, get it? I'm enjoying the Liberty Mutual personal responsibility campaign. It is a great message creatively produced. The message is good for business, good for employees, good for the industry, and good for customers. That's...