Posts Tagged ‘ The Responsibility Project ’

What Do You Think About The Responsibility Project?
I blogged in September 2006 on Liberty Mutual's branding campaign about personal responsibility. Their elegant tag line is "Responsibility. What's your policy?" Policy, insurance company, get it? I'm enjoying the Liberty Mutual personal responsibility campaign. It is a great message creatively produced. The message is good for business, good for employees, good for the industry, and good for customers. That's...

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Posted on 05/23/2008 10:36 am | 1 Comment
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